Make It Iconic: French-Style Daring [fr]
In France, we believe that it’s thanks to our daring that we change things.
"The French spirit continues to astonish, fascinate and change the world.
Let’s bring out this spirit, this ambition, this desire to combine excellence and freedom.
Let’s make it iconic."
Emmanuel Macron
President of France
That daring is reflected in our heritage and permeates all dimensions:
Economy
Investing in France or choosing French companies and products means promoting economic, technological and ecological development that benefits everyone. The French economy seeks the right balance between competitiveness and sustainability.
Tourism
Traveling in France means choosing multifaceted experiences, to
admire both the splendor of its landscapes and its humanist spirit. Tourism in France is responsible and environmentally friendly.
Gastronomy
Savoring what France has to offer means choosing innovative agriculture and culinary arts that are great to eat and good for the planet, sustainable agriculture that feeds both the soil and people, and gastronomy that is open to international cuisine and the blending of various cultures.
Culture, Education and Science
Experiencing France means choosing a system where culture and education stimulate the mind, where education integrates the challenges of today and those of tomorrow, where culture is in motion, engaged in international dialogue, and enables young talent to flourish.
Partnerships
Making commitments alongside France means committing to a world that is fairer and more sustainable and sharing solutions with a strong environmental and social impact, for the common good of humanity.
Partner with France™
Daring drives us when it comes to both practical skills and social skills, and enables us to build a fairer world, in the service of universal progress.
Daring drives us when it comes to both practical skills and social skills, and enables us to build a fairer world, in the service of universal progress.